Kerastase Blond Absolu Ultra-Violet Purple Shampoo for Lightened, Highlighted and Grey Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

Blond Absolu, a collection within the Kérastase range, provides instant care for the hair fiber and anti-brass neutralization to achieve the ideal cool blonde tone. Formulated with ultra-violet neutralizers, Blond Absolu hydrates and fortifies the hair fiber for illuminated hair from within. The collection is powered by Hyaluronic Acid and Edelweiss Flower, ingredients that strengthen damaged hair and protect and soften sensitized hair, respectively.

Kérastase's Fusio-Dose is a professional in-salon treatment that offers an instant transformation with infinite possibilities. Customers can make an appointment at their Kérastase salon for a personalized hair diagnosis.

The Blond Absolu collection includes: 1. Ultra-Violet Shampoo: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, and enhances softness and shine. 2. Cicaflash Conditioner: Nourishes to instantly restore damaged hair, strengthens to protect against breakage and split ends, and deeply moisturizes to soften hair. 3. Ultra-Violet Hair Mask: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, and enhances softness and shine. 4. Cicaplasme Hair Serum: Strengthens hair to prevent damage and breakage, protects from heat damage up to 450°F, and smooths hair to enhance shine. 5. Cicanuit Hair Serum: Strengthens hair damaged by lightening treatments, protects against breakage and split ends, and hydrates to smooth hair and enhance shine. 6. Cicaextreme Hair Oil: Recovers and strengthens damaged blonde hair, reduces frizz and split ends, and delivers a soft, high-shine finish.

The Blond Absolu collection addresses the common issue of brassiness in lightened and bleached hair. The Ultra-Violet Purple Shampoo has ultra-violet neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness. It is recommended to use the shampoo weekly, and the hairdresser can advise on the frequency based on the bleach level of the hair. The shampoo does not stain nor will it make the blonde hair turn purple if used properly.

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