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Shop / amika purple shampoo

Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml

$ 23.99 $16.79
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Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren't many areas of it that we couldn't offer expert advice on. Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we've dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan. This range was designed to work on all lightened hair, whether that be chemically or naturally!

Our Violet Technology counteracts yellow, meaning unwanted yellow tones are banished with ease! This shampoo is easy to use & packs a punch, you really can maintain your color without the salon! An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!

Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone. Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!

Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.

Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types. We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products. For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.

Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly. The Saviour for Blonde, Platinum & Silver/Grays! Highly effective products that give you instant, salon-worthy results!

product information:

AttributeValue
is_discontinued_by_manufacturer‎No
product_dimensions‎2.17 x 2.17 x 6.69 inches; 11.5 ounces
item_model_number‎BTGBLU00100VEN
date_first_available‎October 9, 2017
manufacturer‎Bold Uniq
best_sellers_rank#5,608 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#165 in Hair Shampoo
customer_reviews
ratings_count53
stars4.3

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