Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

From the manufacturer, a shampoo designed to keep your blonde hair cool and vibrant. The COLOR BALANCE PURPLE SHAMPOO is formulated to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair.

When blonde hair loses its cool, this instant, corrective shampoo steps in to banish unwanted yellow tones. The unique formula, rich in keratin and African Manketti Oil, shields hair from the elements and boosts shine and strength.

Directions: Apply to wet hair, lather, and leave in for 1-3 minutes before rinsing. Use 2-3 times a week to neutralize yellow and warm tones.

HERE'S WHY YOU'LL LOVE IT: - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair - Paraben-free Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together.

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

COLOR BALANCE PURPLE - Repair and Protect Color - Key Ingredients: Keratin, African Manketti Oil - Fragrance: Pear, Apple, Cedarwood, Amber

DEFY DAMAGE - Strength and Protection - Key Ingredients: Moringa Seed Oil, Arginine - Fragrance: Apple, Tuberose, Sandalwood

YOUTHLOCK - Bounce, Shine, Manageability - Key Ingredients: Collagen, Buriti Fruit Oil - Fragrance: Cucumber, Gardenia, Warm Musk

K-PAK COLOR THERAPY - Repair and Protect Color - Key Ingredients: Keratin, African Manketti Oil - Fragrance: Pear, Apple, Cedarwood, Amber

MOISTURE RECOVERY - Moisturize, Soften, Shine - Key Ingredients: Sea Kelp, Jojoba Oil - Fragrance: Orange, Hyacinth, Vanilla

HYDRASPLASH - Hydration, Shine, Lightweight - Key Ingredients: Sea Kelp, Coconut Water - Fragrance: Lemon, Green Apple, Coconut

BLONDE LIFE - Brighten, Nourish, Strengthen - Key Ingredients: Monoi & Tamanu Oil, Arginine - Fragrance: Nectarine, Jasmine, Vanilla

Customer Reviews: 4.6 out of 5 stars (13,251 reviews) 4.7 out of 5 stars (4,876 reviews) 4.5 out of 5 stars (427 reviews) 4.7 out of 5 stars (5,291 reviews) 4.7 out of 5 stars (3,417 reviews) 4.7 out of 5 stars (1,420 reviews) 4.6 out of 5 stars (1,885 reviews)

Price: - Color Balance Purple: $23.00 - Defy Damage: $25.00 - Youthlock: $25.00 - K-Pak Color Therapy: $23.00 - Moisture Recovery: $23.00 - Hydrasplash: $23.00 - Blonde Life: $21.94

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