Kristin Ess The One Purple Shampoo for Toning Blonde Hair

"Zip-Up Technology™, our proprietary strengthening complex, is designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. Kristin Ess, the creator of this product, wanted to develop a purple shampoo that is great for toning blondes and brunettes, and is also sulfate-free. "I've always had a hard time finding that combo," she says. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you prefer neutral tones, use it only when needed to cut brass. This shampoo can be used with or without The One Purple Conditioner on natural or color-treated hair."

A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse and deeply condition to leave hair feeling moisturized, full, and looking shiny from root to tip. The formula features ultra-violet pigment, brass-reducing, intense toning, and shine-restoring properties, all while being sulfate-free.

To use, apply a quarter-size or more of the shampoo into your palm, depending on the thickness of your hair. Apply it to wet hair and massage it into your scalp to create a rich lather. With a purple shampoo, it's important to apply more product where you see more brass. Let the shampoo sit a little longer toward the root, where the hair tends to be less porous and more warm, then let it run through the ends as you shampoo. Rinse well and follow with a conditioner or a hydrating mask.

This cruelty-free formula is also keratin-safe and free of sulfates, parabens, and phthalates.

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