Matrix So Silver Purple Shampoo - Tones for Color Treated, Blonde, Grey, & Platinum Hair

The So Silver Purple Toning System from the brand is designed for neutralizing unwanted yellow tones. This collection includes the following products:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or transforms grey hair into a stunning silver.

Toning Spray: This leave-in toning spray is a buildable formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover the brand's best-selling products:

So Silver: Neutralizes yellow tones, great for all hair types. Brass Off: Neutralizes orange tones. Mega Sleek: Controls frizz. High Amplify: Adds volume to limp, fine hair. A Curl Can Dream: Preserves curl pattern. Food For Soft: Hydrates and moisturizes dry, brittle hair.

Customer reviews showcase the effectiveness of these products: 4.5 out of 5 stars (44,344 reviews) 4.4 out of 5 stars (31,044 reviews) 4.6 out of 5 stars (9,329 reviews) 4.5 out of 5 stars (5,071 reviews) 4.5 out of 5 stars (1,452 reviews) 4.6 out of 5 stars (852 reviews)

All products are priced at $20.00.

The key ingredients in these formulas include: purple/blue-violet pigments, shea butter, protein, manuka honey, avocado, and hyaluronic acid. They are cruelty-free, silicone-free, and some are even vegan.

The brand has updated their packaging, but the great formulas remain the same. So Silver is best suited for all hair types, particularly light blonde, platinum, and silver/grey hair, to neutralize brassy yellow tones and reveal brighter, more vibrant color. Use So Silver 2-3 weeks after a color service, and repeat 2 times per week to maintain the desired tone.

product information: