REDKEN Blondage Color Depositing Purple Shampoo for Blonde, Bleached or Highlighted Hair

Blondage Purple Toning Care for Blonde Hair

Redken's Blondage Haircare System offers a solution for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace them with cooler, neutral tones. The system features a range of purple-pigmented products, including a shampoo, conditioner, and hair mask, designed to tone and condition dry, blonde hair.

The Blondage Purple Shampoo neutralizes brassy, yellow tones that can appear in blonde and highlighted hair, thanks to its citric acid content that helps strengthen the hair. The Blondage Purple Conditioner gently moisturizes blonde and highlighted hair while toning away brass. For a more intensive treatment, the Blondage Purple Hair Mask transforms blonde hair in just 5 minutes, delivering a cooler, brighter blonde tone.

When used as a complete system, the Blondage products work to remove brass and unwanted warmth, while also moisturizing and adding instant brightness to the hair. The products are recommended for use 2-3 times per week, alternating with Redken's Color Extend Magnetics Shampoo and Conditioner.

The Blondage system is ideal for those seeking a cooler, brighter blonde look. The purple pigments in the products work to neutralize the brassy, yellow undertones that can develop in blonde hair between salon appointments. This color-correcting toning helps maintain a vibrant, salon-fresh blonde result.

Redken's commitment to sustainability is also evident in the Blondage range. The brand prioritizes reducing the amount of virgin plastic used in its packaging and shifting to post-consumer plastic, cardboard, and aluminum. Additionally, 3 out of 4 Redken haircare products are made in factories using renewable energy.

Redken is also dedicated to creating an LGBTQ+ safe space in the hairdresser's chair. The brand provides free virtual on-demand education to hairdressers to ensure they can provide a welcoming and inclusive environment for all clients.

When comparing the Blondage system to other Redken color care lines, it's important to note the key differences. Blondage is specifically formulated for blonde and highlighted hair, using purple pigments to neutralize brassy tones. In contrast, the Color Extend line is suitable for all color-treated hair and focuses on preventing color fade and adding shine, while the Color Extend Magnetics line also provides sulfate-free color protection.

In summary, Redken's Blondage Haircare System offers a comprehensive solution for blonde and highlighted hair types, delivering a cooler, brighter blonde result through the use of purple pigments and nourishing ingredients. Coupled with Redken's sustainable and inclusive initiatives, the Blondage range provides a complete hair care experience for those seeking to maintain vibrant, salon-quality blonde hair.

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