Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

The unique formula of the Color Balance Purple Shampoo is designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair. When blonde hair loses its cool, this instant, corrective shampoo for color-treated hair ditches unwanted yellow tones, banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions for use: Apply to wet hair, lather, and leave in for 1 – 3 minutes before rinsing. Use 2 – 3 times a week. The shampoo neutralizes yellow and warm tones.

Here's why you'll love the Color Balance Purple Shampoo: - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair - Paraben-free Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

See the difference with the best Joico collections for your hair concerns:

Color Balance Purple: Repair and protect color Defy Damage: Strength and protection Youthlock: Bounce, shine, manageability K-PAK Color Therapy: Repair and protect color Moisture Recovery: Moisturize, soften, shine Hydrasplash: Hydration, shine, lightweight Blonde Life: Brighten, nourish, strengthen

Key ingredients in the Color Balance Purple collection include keratin, African Manketti oil, pear, apple, cedarwood, and amber.

Frequently asked questions:

How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes.

Does it smell like hair-color chemicals? No, the Color Balance Shampoos and Conditioners have deliciously fragrant scents with citrus, fruity, floral, and spicy notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? No, the green tea extract helps fight tonal change and neutralizes brassy, yellow tones for balanced results.

Customer Reviews: 4.6 out of 5 stars (13,251 reviews) 4.7 out of 5 stars (4,876 reviews) 4.5 out of 5 stars (427 reviews) 4.7 out of 5 stars (5,291 reviews) 4.7 out of 5 stars (3,417 reviews) 4.7 out of 5 stars (1,420 reviews) 4.6 out of 5 stars (1,885 reviews)

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