Amika Velveteen Dream Smoothing Shampoo

We are a collective of creatives, hairstylists, chemists, and product enthusiasts who enjoy bending the rules. Our mission is to be a friend to hair - for her, him, them, and you. In our quest for the ultimate hair-care ingredients, we have discovered the wonders of sea buckthorn, a "superfruit" that is one of the few plant sources of the fatty-acid omega 7, typically found in fish oil. This makes it the holy grail ingredient for healthy hair and scalp.

Sea buckthorn is a remarkable natural ingredient that we have tapped into. It is packed with an abundance of beneficial nutrients, including vitamins, minerals, and antioxidants. The omega 7 fatty acids present in sea buckthorn are particularly noteworthy, as they work to nourish and strengthen the hair from the roots to the tips.

Our products harness the power of this remarkable ingredient, utilizing it in formulations designed to address a variety of hair concerns. Whether you struggle with dry, brittle strands, an irritated scalp, or lackluster shine, sea buckthorn can help revive and rejuvenate your hair. We believe in the transformative potential of nature, and sea buckthorn is a shining example of how natural ingredients can outperform synthetic alternatives.

At the heart of our brand is a deep appreciation for the science of hair care. Our team of chemists has meticulously crafted each formula, ensuring that the synergistic blend of ingredients works in harmony to deliver optimal results. We're not afraid to challenge the status quo and push the boundaries of what's possible in the world of haircare.

Beyond the science, we also place a strong emphasis on the sensorial experience of our products. We understand that hair care is not just about functionality - it's about the ritual, the indulgence, and the overall enjoyment of the process. That's why we've carefully curated the fragrance, texture, and application of our products to create a luxurious and pampering experience.

Our commitment to excellence extends beyond the products themselves. We are also dedicated to fostering a community of like-minded individuals who share our passion for healthy, beautiful hair. Through our educational resources, social media platforms, and collaborative initiatives, we aim to empower and inspire people to take charge of their hair care journey.

At the end of the day, we are more than just a haircare brand. We are a movement, a collective of individuals who believe in the transformative power of natural ingredients and the importance of self-care. Join us on this journey as we redefine the boundaries of what's possible in the world of hair care.

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