Amika Velveteen Dream Smoothing Conditioner

We're a collective of creatives, hairstylists, chemists, and product enthusiasts who like to bend the rules. Long before it became a trend, we were committed to being kind and clean. Each and every one of our bottles is brimming with super ingredients.

In our quest to source the most potent natural ingredients, we discovered the wonders of sea buckthorn. This "superfruit" is one of the rare plant-based sources of the fatty acid omega 7, which is typically found in fish oil. This makes it the ultimate holy grail ingredient for achieving healthy hair and scalp.

We are a passionate group of individuals who are deeply invested in the world of haircare. Our mission is to provide exceptional products that nourish and revitalize hair, while adhering to the highest standards of kindness and cleanliness. We believe that effective haircare shouldn't come at the expense of ethical and sustainable practices.

By challenging conventional wisdom, we've created a line of haircare products that are not only highly effective, but also kind to both you and the planet. We've carefully selected each ingredient, ensuring that they are not only powerful, but also gentle and non-irritating. Our formulas are free from harsh chemicals, parabens, and other questionable additives, making them safe for even the most sensitive of scalps.

At our core, we are a community of like-minded individuals who share a deep appreciation for the transformative power of great hair. We're not just selling products - we're sharing a way of life that celebrates natural beauty, self-expression, and the joy of having healthy, vibrant hair.

Whether you're struggling with dull, brittle strands or an irritated, flaky scalp, our products are designed to provide the nourishment and care your hair needs to thrive. From our nourishing shampoos and conditioners to our luxurious hair masks and serums, every item in our collection is meticulously crafted to deliver visible results.

But don't just take our word for it - our loyal customers rave about the transformative effects of our products. From softer, more manageable hair to a healthier, more balanced scalp, the testimonials speak for themselves. We're proud to have built a community of hair enthusiasts who share our passion for clean, effective haircare.

So, if you're ready to experience the difference that thoughtfully-formulated, natural haircare can make, we invite you to explore our collection. Discover the power of sea buckthorn and our other carefully curated ingredients, and let us help you achieve the healthy, beautiful hair you've always dreamed of.

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