Sulfate-Free Shampoo for Damaged, Color-Safe Hair

Virtue's origin can be traced back to the battlefields, where its main ingredient, Alpha Keratin 60ku, was first discovered by a retired US Army Colonel working in biotech. Prior to becoming synonymous with healing and strengthening damaged hair, Virtue was used to mend the wounded skin of soldiers.

This revolutionary ingredient, Alpha Keratin 60ku, has the power to transform lives. Now, Virtue is harnessing that transformative ability to change the way you experience hair. While the impact may not be as profound as changing your life, it will undoubtedly change your hair. And sometimes, that change can make all the difference.

Virtue's journey began with a mission to address the needs of those facing the harsh realities of war. The brand's founding principles were rooted in the desire to provide relief and restoration to the wounded. This commitment to healing has been the driving force behind Virtue's evolution, guiding the brand's transition from the battlefield to the beauty industry.

As Virtue expanded its reach, it remained steadfast in its dedication to innovation and quality. The brand's relentless pursuit of solutions has led to the development of the Alpha Keratin 60ku technology, a breakthrough that has the power to revive and rejuvenate even the most damaged hair.

This cutting-edge ingredient is the heart of Virtue's product line, offering a transformative experience for users. Whether your hair is dry, brittle, or lacking luster, Virtue's formulations are designed to unlock its natural potential, restoring strength, shine, and vitality.

By harnessing the same principles that once healed wounded soldiers, Virtue is now empowering individuals to reclaim the beauty and confidence of their hair. The brand's commitment to excellence extends beyond its products, as Virtue continues to push the boundaries of what is possible in the world of haircare.

So, while Virtue's origins may have been on the battlefield, its impact is now being felt in the lives of those seeking to revive, revitalize, and reinvent their hair. With Alpha Keratin 60ku at the core of its formulations, Virtue is transforming the haircare landscape, one strand at a time.

product information: